Last April I was intrigued by QR Barcodes and their potential use as link between physical things and virtual content. Yesterday, while attending CES I noticed Microsoft has their own flavor of ‘2D’ barcodes. This is what they have to say about it:
“Linking real-world objects to deeper experiences on mobile phones started in Japan with QR Codes. Microsoft Tag provides a next-generation solution that offers many useful improvements. Tag is an end-to-end system that provides many capabilities beyond simply opening a URL, and is built upon a highly scalable and flexible architecture. The Tag system uses a cloud-based back-end that provides access to data that just isn’t possible with earlier QR codes, such as reporting on how frequently and where your Tags are being scanned. In addition, Tags allow you to dynamically change your data source – unlike other 2D codes that are associated with a single, permanent URL, Tags can be updated as frequently as you like to point to new websites, allowing you to reuse campaign materials.”
